Why You Should Blog: Reasons for Print Industry Leaders

 Print Industry Leaders: Why You Should BlogHave you ever thought about why you should blog—or perhaps, why you should not?

The act of blogging must be much bigger than simply writing a blog. It must be part of a mission you are passionate about. Without that mission, blogging becomes drudgery.

If you have your eye on a goal and a blog is part of executing that goal, then it won’t just be about cranking out a blog. But the thought must be about working toward your mission.

In the same vein, blogging cannot be about just making money. That’s like saying the goal of a business is to make money. In my opinion, the goal of a business is to serve others. Without money a business cannot survive, but making money is not its ultimate goal or its purpose for being.

Similarly, we wouldn’t say the goal of life is to eat. We need to food to live, but that is not our purpose.

Find your purpose. Whether it’s serving and helping others or something else entirely, if blogging is part of how you accomplish your purpose then that’s why you should blog.

Keep that purpose in mind and blogging will be something you will want to do, as it takes you toward your purpose.

Here are a few less-commonly cited reasons why you should blog:

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Changing Leadership Styles in the Print Industry

Changing Leadership Styles in the Print IndustryLeadership styles are always evolving—changes have been especially notable in the past ten years.

It used to be that the most effective leadership style was “Command and Control.” This style was inspired by the way we led our troops in World War II. This method has continued to find favor right up to the present moment in the print industry.

However, this leadership style has given way to a more effective style we can label “Inspire and Engage.”

In a command and control environment, leaders decide to tell everyone what to do, and subordinates are expected follow orders.

On the other hand, leaders can choose an inspire and engage style. In this environment, we communicate to our team the vision, mission, values, milestones, and plans that will inspire them. Then we ask them to personally get engaged in helping the company to achieve those print industry goals.

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The Lifetime Value of a Customer in the Print Industry

The Lifetime Value of a Customer in the Print IndustryHave you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?

The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.

The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.

Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.

There are many ways to look at the value of a customer—here is one way: Read more