The Value of Creativity in Business and the Print Industry

The Value of Creativity in Business and the Print IndustryHave you ever thought of the value creativity in business brings to you, to others, and to the print industry?

Without creativity in business, we would not have ink jet printing, digital presses, or web-to-print software. There would be no apps for phones and tablets, nor would we have bar codes.

There wouldn’t even be unique labels and packaging that make a product stand out from the crowd.

Creativity helps us advance our businesses and ourselves. But we sometimes get so caught up in the day-to-day we do not employ our creativity in our print business.

Here are several reasons to consider focusing more on creativity in business. When we do these things, we will bring more value to the print industry.

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Culture: The Print Industry Leader’s Best Growth Opportunity

Culture: The Print Industry Leader's Best Growth OpportunityWhat creates the greatest opportunity for long-term success for a print industry company?

Culture.

Culture, as defined by Merriam-Webster, is, “the beliefs, customs, arts … of a particular group,” and, “a way of thinking, behaving or working that exists in a place or organization.”

It is the print industry leader’s responsibility to set the culture.

It is the responsibility of the other members of the team to support and propagate the culture.

Culture is critical to long-term success.

Because people come and go, having a strong culture that drives the way the company conducts its business is the best way to keep the company values strong. That way, even when people leave, the culture will remain. Read more