In a fast-paced social network such as Twitter, it’s difficult to make your content stand out. You have only 140 characters to grab the attention of your audience, connect, and convince them you have something valuable to offer.

Almost anyone can put together 140 characters and call it a tweet, but to be a great tweeter you need to write in the voice of your brand and be consistent in your style and content. Seth Lieberman recently wrote an article for B to B on Twitter writing. In it he shares five tips to become a better tweeter.

Facts

Long jargon-filled titles don’t work. You want to say what the piece of content you share is about and leave room for your followers to add their own commentary. They need to make the best possible use of 140 characters.

Tweet Questions

When you tweet questions, you invite followers and other users to interact, converse and engage with you or your brand. The more valuable your Twitter stream is, the more followers you’ll generate. To encourage responses, simply say, “We would love to know your thoughts about ABC” or “What do you think of XYZ?”

Share Links, Updates, Announcements, and Tips

Create a mix of tweets for your business to keep them fresh and relevant. Share industry related links, updates, announcements, and tips. It’s fine to be promotional, however if you constantly broadcast news about your company and/or brand, it gets old fast. When in doubt, think about what will add value to your audience.

Real-Time

Your audience on Twitter is in real-time. To keep up with the overflow of information on a given topic, it may be helpful to use a variety of tools to manage the influx of tweets such as TweetDeck or Hootsuite. These tools allow you to stay ahead of the game and create the most real-time tweets possible.

Be Personal, React, and Engage

It’s important for your followers to know there is a real human behind your tweets. If there isn’t a level of personal engagement with your audience, your account will look like spam or your followers will get bored with your messages. Keep your stream relevant and valuable over all. There is nothing wrong with saying, “Good morning, hope you are all well.” The more you engage on a personal level, they’ll grow to trust you, listen to what you have to say, and me more receptive to marketing messages. Twitter is a social network so be social.

Twitter is a valuable and powerful tool for brands, but it can easily become a wasted resource if not used correctly. There isn’t a formula for Twitter success but follow these tips and you’ll be on your way to become a master tweeter.

How do you make your content stand out on Twitter?

Image: eldh via Flickr, CC 2.0