Instagram Business Applications for the Printing IndustryJanuary, 23 2013
When it comes to Facebook and Twitter, brands tend to have a fairly firm grasp on how to handle them, but Instagram still appears to be a challenge to many companies, including those in the printing industry.
Heidi Tolliver-Walker, contributor to The Digital Nirvana, said she had trouble finding others in the printing industry that use Instagram. “It’s odd because with 90 million users, Instagram is hard to ignore,” she said.
Instagram is a free mobile photo-sharing app with 90 million users and more than 40 million photos uploaded each month. It was acquired by Facebook last April and developed a web presence in November so users can see photos online, not just on the mobile app.
If you aren’t sure how exactly to use Instagram for your business, Tolliver-Walker shares a few ways you may find that work for your brand.
Tell your brand’s story and share the experience of your product and/or service. Keep it subtle and focus on your customers. “Seeing a new type of personalized 3D mailer is a lot more powerful than hearing about it,” says Tolliver-Walker.
Make your account available from your home page so people can find you easily. Tolliver-Walker found she had a new sense of who her clients and peers were from their images. She said, taken in total, Instagram is a simple stream of pictures that give you a sense of what a person or company is about. It gives you a unique opportunity to comment and connect in a new way.
Focus on Designers
Not everyone is visual so this channel won’t resonate with all of your customers or prospects. “If you can get designers to connect with you, Instagram gives you an opportunity to give them a steady stream of idea starters that help to spark creativity and drive more business for you,” says Tolliver-Walker.
She also suggests you create a contest for designers where they submit their own images which helps create engagement.
Engage, Engage, Engage
Connect Instagram to your other social networks to make it easier for people to find your account. Challenge followers to post images of creative ways they use your products to increase engagement. Ask questions in your photo caption and use the comment space to have two-way conversations. Just remember, it’s about them, not you.
People respond more to visual stimuli than any story we read in a magazine or on a website. Customers now say, “Don’t just tell me, show me.”
They want stories told in a visual way that encourages, engages, enlightens, and entertains.
Is your company on Instagram? How do you use it for your business?