Relentless Optimism Moves the Print Industry

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Have you ever thought about what continues to propel some people forward in the print industry in spite of whatever setbacks they encounter?

One thing that moves people forward is having relentless optimism. I’m talking about the kind of person who does not get down—or at least not for long.

These people see opportunity all around them and refuse to allow negative thoughts to germinate. Here are a few reasons to develop and maintain relentless optimism:

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The Key to Results-Oriented Innovation

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Have you ever introduced an innovation to your customers and wondered why you were so excited about it but they were not?

Was it because they did not understand your vision? Or, could it have been they really did understand it, but the innovation didn’t do anything for them?

This post will outline how you can develop an innovation that impacts your customers as well as explain how to make sure your customers understand what the innovation is.

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Lifelong Learning Drives Print Revenue

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Have you ever thought of the relationship between learning and print revenue for your business?

There is a strong correlation because your customers want to do business with experts in the print industry, not just order takers. Order taking is easy. But customers often want creative thinking and product/service knowledge.

How do you get there?

You commit yourself to a lifetime of learning. That commitment will drive print revenue.

Here are five ways to drive print revenue through lifelong learning:

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Build Better Customer Relationships to Drive More Revenue

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Have you ever thought about ways you can build better customer relationships? Either with either your current customers or your prospects in your print business?

There are a number of ways to do this beyond the five ways in this blog post.

However, I have found that these five have had a profound impact on my personal ability to build print customer relationships. Read more

Accomplish More by Doing Less in Your Print Business

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accomplish more doing less

Are you frustrated at times with your progress in your printing industry job or print business? I know I am at times, and when this happens I have to remind myself that I am probably trying to do too much.

At these times, I need to take the time to re-examine what my most important projects are and to discard the rest of the items to be accomplished some other day.

When I take the time to do this, I almost always have a sense of relief that I have let myself off the hook. Shortly thereafter, I feel a sense of accomplishment as my progress gets back on track again.

Here are a few ideas to help you accomplish more by doing less:

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Six Steps for Preparation for Growth

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If you have the desire to grow your print revenue as a principal, salesperson or customer service representative, have you ever thought about the importance to prepare for that growth?

Before launching a new product or new capability or capturing a new type of customer, it is important to be prepared prior to going for it.

The culture around us says, “just do it” and encourages us to just jump in and figure it out as we go. This may work in some situations, but being prepared for a growth opportunity increases the likelihood of the successful outcome we desire.

Here are several steps that define a process to follow to be certain you are prepared for growth:

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