The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.
The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.
Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.
There are many ways to look at the value of a customer—here is one way: Read more