The Lifetime Value of a Customer in the Print Industry

The Lifetime Value of a Customer in the Print IndustryHave you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?

The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.

The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.

Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.

There are many ways to look at the value of a customer—here is one way: Read more

Build Better Customer Relationships to Drive More Revenue


Have you ever thought about ways you can build better customer relationships? Either with either your current customers or your prospects in your print business?

There are a number of ways to do this beyond the five ways in this blog post.

However, I have found that these five have had a profound impact on my personal ability to build print customer relationships. Read more

Ideas to Differentiate Your Print Distribution Business


Have you ever been stumped trying to come up with ways to differentiate yourself or your print distribution business from others?

This is especially challenging in a crowded marketplace where many of the print markets are shrinking. Price seems to be the order of the day and the preoccupation with price can overshadow opportunities lurking just around the corner.

If you are looking for ideas to differentiate your print business, then here are few for you to consider:

Read more

Drive More Revenue from Current Customers


Are you too focused on winning new print customers and not considering opportunities within your current customers?

It is easy to believe that in order to grow your revenue you need to add more customers.

However, the easiest way to drive additional revenue is from your current customers. Often, we walk past opportunities with our current customers because our orientation may be just to maintain what we have and grow only with new customers.

Here are a few ideas to consider in order to drive more revenue from current customers:

Read more

Go Farther Faster with a Winning Attitude

attitudeHave you ever noticed that those people who are most content, most productive, and reach their goals more frequently have a great attitude?

A great attitude can be something you are born with, but more often than not it is developed over time. The saying that “attitude determines altitude” could not be more true.

Many people believe that we achieve and then we develop a great attitude as a result of our achievement. I would argue that success builds confidence, but reaching that success can only be achieved by having a great attitude.

One of the questions you may be asking yourself is “How do I develop a winning attitude?”

Here are a few ideas to implement to help you go farther faster:

Read more

Five Ways to Win Customers

businessAre you challenged to win more customers in today’s market?

All of us are challenged to win new customers in today’s marketplace.

As we look at different ideas to win new customers, here are a few ways that we can utilize to win customers.

These are “back to the basics” in terms of winning new customers. Sometimes we forget to execute the fundamentals and make business more complex than we need to make it.

I believe in keeping things simple and in that way I would advocate we consider going back to the basics. If you believe the fundamentals are important, here are some sure-fire ways to win customers for your business:

Read more