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Four Ways You’re Letting Your Customers Walk Away

customersA new study from research firm Ovum shows 90 percent of companies are losing customers because they’re failing to adapt to the new ways of doing business.

In a recent inc.com article, columnist Erik Sherman summarizes the findings so businesses can learn what they’re doing wrong, as well as how to fix the issues.

Certainly, many companies are using CRM platforms to understand how their customers are buying, and to extract meaningful insights from mountains of data.

But businesses of all sizes and shapes are shedding customers and losing sales because their current processes and systems aren’t keeping pace with technology-savvy consumers.

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