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The Lifetime Value of a Customer in the Print Industry

The Lifetime Value of a Customer in the Print IndustryHave you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?

The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.

The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.

Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.

There are many ways to look at the value of a customer—here is one way: Read more

Four Ways You’re Letting Your Customers Walk Away

customersA new study from research firm Ovum shows 90 percent of companies are losing customers because they’re failing to adapt to the new ways of doing business.

In a recent inc.com article, columnist Erik Sherman summarizes the findings so businesses can learn what they’re doing wrong, as well as how to fix the issues.

Certainly, many companies are using CRM platforms to understand how their customers are buying, and to extract meaningful insights from mountains of data.

But businesses of all sizes and shapes are shedding customers and losing sales because their current processes and systems aren’t keeping pace with technology-savvy consumers.

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