With more than 82.2 million Americans using smartphones for everything from search to shopping, it’s clear you need to move on your mobile strategy. As more people begin to own and use tablets and smartphones to access online information, websites and mobile content needs to be optimized for various screen sizes.
According to the Web.com small Business Mobile report, in 2012 more than 61 percent of small businesses don’t have a mobile search strategy.
Other standout statistics:
- Only 60 percent of the small businesses surveyed had a website; and
- Of that 60 percent, only 26 percent were mobile-friendly and only 14 percent had a standalone mobile website.
“Mobile is no longer a ‘nice-to-have,’ it’s a ‘must have,’” says Dave Kerpen in a recent Fast Company article. “Your customers are mobile. Your online promotions, such as sweepstakes, giveaways, and contests must be too. It’s not too late to embrace change and do mobile well.”
Kerpen offers a few tips on how to make your next marketing promotion mobile-friendly.
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