With more than 82.2 million Americans using smartphones for everything from search to shopping, it’s clear you need to move on your mobile strategy. As more people begin to own and use tablets and smartphones to access online information, websites and mobile content needs to be optimized for various screen sizes.

According to the Web.com small Business Mobile report, in 2012 more than 61 percent of small businesses don’t have a mobile search strategy.

Other standout statistics:

• Only 60 percent of the small businesses surveyed had a website; and
• Of that 60 percent, only 26 percent were mobile-friendly and only 14 percent had a standalone mobile website.

“Mobile is no longer a ‘nice-to-have,’ it’s a ‘must have,’” says Dave Kerpen in a recent Fast Company article. “Your customers are mobile. Your online promotions, such as sweepstakes, giveaways, and contests must be too. It’s not too late to embrace change and do mobile well.”

Kerpen offers a few tips on how to make your next marketing promotion mobile-friendly.

Rumors suck. They are hurtful, destructive, and can bring you down. Rumors in the business world suck even more – especially when they are online.

Thanks (or no thanks) to social media and the like, online rumors and general misinformation are becoming more difficult for companies to control. While untruths cannot be totally avoided, there are things companies can do when those situations do arise (i.e. an angry customer venting on Twitter about your product or service).

It’s as easy as increasing your search engine rankings so search results for your company remain positive.

Gwen Moran, a writer for Entrepreneur, outlines some how to do that with “Rep Repairs.”

Online reputation management is the practice of actively working to create positive information available through an online search, while “burying” negative information.

This service is often performed at a very basic level in-house, but smaller companies don’t always have the resources to perform continuous and effective online reputation management.

To meet this need, several companies specialize in online reputation management and, for a fee, promise to rehabilitate search result pages for individuals or companies suffering from an abundance of negative information available online.