Three Trends in Content MarketingDecember, 26 2012
We’ve seen the need for quality content on business websites and have even talked about how to create a content marketing strategy.
Content marketing is no longer a buzzword. It grew exponentially in 2012 because it fuels social media, answers customers’ questions, and helps search optimization.
So what are the emerging trends we need to look out for in 2013?
Reputation Capital recently wrote a blog post on this very topic.
Increasingly people consume content on their smartphones or tablets. Businesses need to convert their content to mobile-friendly formats. Four things Reputation Capital suggests:
- Keep it short and to the point
- Make it action-oriented
- Put the important stuff at the top
- Give readers an easy way to find it again if they want to go more in-depth from a larger screen
- Break content into easily digestible chunks
- Share via your social networks
Pay attention to Google. They have expressed they will continue to reward quality content in the same way they did with Panda and Penguin updates. They also rank new content higher if traffic comes from social networks. Reputation Capital suggests to push for social shares on your content. They said shared content will continue to be considered important content to Google.
There’s also Google Author Rank. Google assigns authors a rank based on their social media popularity. Content curators need to consider who writes their content and the quality of it. Start to network with writers who are active on social media and begin to build your own social brand.
Video continues to grow as a content platform even for small businesses. You don’t need to invest in expensive equipment to create a compelling video. You can use your smartphone, a flipcam, or even a web cam to create engaging and value-added content. As video content continues to increase in use, it will have to be meaningful to the consumer.
As we approach 2013, it’s important to reassess your plans to ensure you’re positioned to compete effectively. Even if your content marketing strategy has worked in the past, there are a number of changes that could come and change its performance.
What other content marketing trends are you predicting for 2013?
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