Have you ever introduced an innovation to your customers and wondered why you were so excited about it but they were not?
Was it because they did not understand your vision? Or, could it have been they really did understand it, but the innovation didn’t do anything for them?
This post will outline how you can develop an innovation that impacts your customers as well as explain how to make sure your customers understand what the innovation is.
Have you ever thought of the relationship between learning and print revenue for your business?
There is a strong correlation because your customers want to do business with experts in the print industry, not just order takers. Order taking is easy. But customers often want creative thinking and product/service knowledge.
How do you get there?
You commit yourself to a lifetime of learning. That commitment will drive print revenue.
Here are five ways to drive print revenue through lifelong learning:
If you have the desire to grow your print revenue as a principal, salesperson or customer service representative, have you ever thought about the importance to prepare for that growth?
Before launching a new product or new capability or capturing a new type of customer, it is important to be prepared prior to going for it.
The culture around us says, “just do it” and encourages us to just jump in and figure it out as we go. This may work in some situations, but being prepared for a growth opportunity increases the likelihood of the successful outcome we desire.
Here are several steps that define a process to follow to be certain you are prepared for growth:
Have you ever been stumped trying to come up with ways to differentiate yourself or your print distribution business from others?
This is especially challenging in a crowded marketplace where many of the print markets are shrinking. Price seems to be the order of the day and the preoccupation with price can overshadow opportunities lurking just around the corner.
If you are looking for ideas to differentiate your print business, then here are few for you to consider:
Do you ever scratch your head and wonder how you can make yourself stand out from your competition?
I have thought about this many times myself, and I still have much to learn and a ways to go in this area.
However, I have learned of some ideas that do work and wanted to share them with you. Read more