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The Lifetime Value of a Customer in the Print Industry

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The Lifetime Value of a Customer in the Print IndustryHave you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?

The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.

The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.

Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.

There are many ways to look at the value of a customer—here is one way: Read more

Ideas to Differentiate Your Print Distribution Business

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Have you ever been stumped trying to come up with ways to differentiate yourself or your print distribution business from others?

This is especially challenging in a crowded marketplace where many of the print markets are shrinking. Price seems to be the order of the day and the preoccupation with price can overshadow opportunities lurking just around the corner.

If you are looking for ideas to differentiate your print business, then here are few for you to consider:

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The Seven Forces of Business Mastery

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businessThe most successful businesses — and the leaders at their helm — are constantly evolving, improving, and adding value to remain relevant to their industries and the customers they serve.

In a recent interview with Entrepreneur, business coach and author Tony Robbins shares his insights into the seven forces of business mastery all successful businesses possess — and the lessons for budding entrepreneurs.

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