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The Lifetime Value of a Customer in the Print Industry

The Lifetime Value of a Customer in the Print IndustryHave you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?

The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.

The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.

Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.

There are many ways to look at the value of a customer—here is one way: Read more

Think Big to Accomplish More

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Have you ever thought of the value of thinking big in terms of goal setting or the vision for your life or your print business? There is tremendous value in thinking big as often as you can. People who are big thinkers have more opportunities and accomplish more than they would if they thought small.

Here are several reasons why thinking big will help you accomplish more:

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Five Ways to Avoid the Comparison Trap

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Have you ever thought about how comparison can trap you in the print industry? When we compare ourselves to others, we put ourselves in a trap of thinking “I am not good enough” or “I am not making enough progress.” Instead, we need to avoid the comparison trap to maintain a state of contentment with ourselves.

I am not saying that we should stay away from healthy comparison by looking at what others are achieving as a benchmark or a learning opportunity. However, to use others as a measure of your own self-worth can not only deal your self-esteem a blow, but can also keep you from setting a unique course that makes you different from others.

Here are five ways to help you avoid the comparison trap in the print industry:

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Five Ways to Become a Print Master

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Do you have a fire burning within you to be the best in the print industry in your geographic area, whether that’s the best CEO, the best salesperson, or the best customer service representative?

Do you want to become the best you can be to reach your full potential for your family, your customers and yourself?

If so, then here are some ideas to help you become the print master you desire to become.

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Relentless Optimism Moves the Print Industry

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Have you ever thought about what continues to propel some people forward in the print industry in spite of whatever setbacks they encounter?

One thing that moves people forward is having relentless optimism. I’m talking about the kind of person who does not get down—or at least not for long.

These people see opportunity all around them and refuse to allow negative thoughts to germinate. Here are a few reasons to develop and maintain relentless optimism:

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The Key to Results-Oriented Innovation

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Have you ever introduced an innovation to your customers and wondered why you were so excited about it but they were not?

Was it because they did not understand your vision? Or, could it have been they really did understand it, but the innovation didn’t do anything for them?

This post will outline how you can develop an innovation that impacts your customers as well as explain how to make sure your customers understand what the innovation is.

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