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Lifelong Learning Drives Print Revenue

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Have you ever thought of the relationship between learning and print revenue for your business?

There is a strong correlation because your customers want to do business with experts in the print industry, not just order takers. Order taking is easy. But customers often want creative thinking and product/service knowledge.

How do you get there?

You commit yourself to a lifetime of learning. That commitment will drive print revenue.

Here are five ways to drive print revenue through lifelong learning:

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Build Better Customer Relationships to Drive More Revenue

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Have you ever thought about ways you can build better customer relationships? Either with either your current customers or your prospects in your print business?

There are a number of ways to do this beyond the five ways in this blog post.

However, I have found that these five have had a profound impact on my personal ability to build print customer relationships. Read more

Ideas to Differentiate Your Print Distribution Business

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Have you ever been stumped trying to come up with ways to differentiate yourself or your print distribution business from others?

This is especially challenging in a crowded marketplace where many of the print markets are shrinking. Price seems to be the order of the day and the preoccupation with price can overshadow opportunities lurking just around the corner.

If you are looking for ideas to differentiate your print business, then here are few for you to consider:

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Drive More Revenue from Current Customers

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Are you too focused on winning new print customers and not considering opportunities within your current customers?

It is easy to believe that in order to grow your revenue you need to add more customers.

However, the easiest way to drive additional revenue is from your current customers. Often, we walk past opportunities with our current customers because our orientation may be just to maintain what we have and grow only with new customers.

Here are a few ideas to consider in order to drive more revenue from current customers:

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Five Ways to Win Customers

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businessAre you challenged to win more customers in today’s market?

All of us are challenged to win new customers in today’s marketplace.

As we look at different ideas to win new customers, here are a few ways that we can utilize to win customers.

These are “back to the basics” in terms of winning new customers. Sometimes we forget to execute the fundamentals and make business more complex than we need to make it.

I believe in keeping things simple and in that way I would advocate we consider going back to the basics. If you believe the fundamentals are important, here are some sure-fire ways to win customers for your business:

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Selling: Nine Things You Need to Know

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selling Walk down the aisles of your local bookstore and you’ll be met with countless titles about selling: Sales technique, philosophy, more effective cold calling — the list goes on and on.

In a recent post for Entrepreneur, contributor Steve Tobak distills all his experience as a sales engineer into nine things all business leaders and sales professionals need to know when it comes to effective selling. Read more