The Lifetime Value of a Customer in the Print Industry
Have you ever thought of the lifetime value of a customer? Have you ever thought of why that would even be important to understand or calculate?
The lifeblood of any business is its customers. They are the purpose of our business—and any purpose other than serving your customers puts your company in a vulnerable position.
The fact is, demanding customers make us better. Their needs help bring about never-ending improvement as we make changes for their benefit.
Since customers are the purpose of our business, it’s important to understand and calculate the lifetime value of a customer.
There are many ways to look at the value of a customer—here is one way: Read more