Without creativity in business, we would not have ink jet printing, digital presses, or web-to-print software. There would be no apps for phones and tablets, nor would we have bar codes.
There wouldn’t even be unique labels and packaging that make a product stand out from the crowd.
Creativity helps us advance our businesses and ourselves. But we sometimes get so caught up in the day-to-day we do not employ our creativity in our print business.
Here are several reasons to consider focusing more on creativity in business. When we do these things, we will bring more value to the print industry.