All we have to do is look at the people whom we regularly read or watch videos or listen to podcasts and we have examples of the value of good content.
If we can create good content for our customers to absorb and gain value from, we are helping them with their lives as well as developing their sense that our company adds value to them.
Although there is more and more content generated each day, customers need content that is relevant and that they can use. Very few companies in each industry create content that serves its customers or its customers’ customers. So, this is a great opportunity to add value for your customers.
Here are some ideas for creating content that adds value for your customers: Read more